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July 19, 2022
Impossible To Deny The Severity Of The Mess America Is In With Reports Of $10 Loaves Of Bread - It's Here And Not Getting Better And It Is Time To Get Back To The Basics
Many Independent Media readers have been prepping for everything from the possibility of power outages, to disastrous weather events, EMPs, terror attacks or just a winter storm that could force a short term shelter-in-place decision just to be on a the safe side.
Then the shortages began, then the gas prices spiked, and then we saw what has been dubbed as "Biden-flation" of products across the board from clothing to electronics and most importantly, food.
Preppers went to work adding items to their storage, foods that were seeing rapidly rising costs and/or shortages, as well as dairy powders, cheese, milk, heavy cream and eggs, as images of empty shelves became the rule rather than the exception in many cities/states/stores.
Regular readers didn't need that brief recap, but it seemed prudent to offer it to bring us where we are at today for any newer readers/lurkers/commenters.
Reader Image: NY Farmer's Market
When a readers from NY sent the image above with many others, showing the prices at the Farmer's Market, we knew the Russia/Ukraine war, affecting the exports of two of the largest wheat exporters, was affecting prices, and worse was yet to come.
Some key quotes from that Bloomberg piece before we move along.
• Amid the highest US inflation in four decades, bread prices have soared this year, pushing more premium options to an unheard-of $10 a loaf and beyond.
• “It’s kind of like a punch in the nose,” said Mark Cohen, director of retail studies at Columbia University. These are prices “nobody has seen before” and have the same impact as gasoline hitting $5 a gallon, he said.
• But the cracks in demand are spreading to basic goods. Shoppers are skipping the bread aisle, with unit purchases from US grocers declining 2.7% over the past year through July 2, according to data from NielsenIQ. Americans have also bought less milk and eggs from retailers over the same period, though a portion of all these declines can be chalked up to a return to eating out.
• If realized, the latest US production estimate for hard red winter wheat, relied on to make bread flour, would be the lowest since at least the mid-1980s due to a lack of rain. The size of the crop being harvested in states like Kansas has been slashed after drought that baked fields farther north last year hit parts of the Central Great Plains.
When the MSM finally acknowledges the severity of food issues like this, it means the problem has gone from bad to critical already.
At a Whole Foods in Manhattan, bread prices listed online ranged from $3.49 for a standard loaf of classic white bread to $6 and beyond for premium offerings. A one-pound loaf of Base Culture nut and seed bread cost $10.49.
Fairway Market offered similarly steep prices, with a bag of King’s Hawaiian Sweet Rolls price at $10.19 and a classic brioche listed at $7.99. Loafs of white bread ranged up to $7.49, depending on the brand and size.
Once again, Independent Media readers were ahead of the curve, preparing for the day when it just made no sense to purchase wheat products at the continuously rising prices, and just start learning to go back to a time when baking breads and making pastas was the norm.
Some have been waiting to see if these issues corrected themselves.
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Reader Image: ID Walmart, Pasta shelf, March, 2022
I deliberately used an image sent us back in March to show how bad the pasta aisle look even months ago, and with the continued shortage/price hikes on wheat, it should be a wake up call knowing things are getting worse, not better.
For those that have been in the "wait and see" mode, perhaps now is the time to think about how much you are willing to pay for a loaf of bread before deciding to get back to the basics and learn how to make your own, from milling your grains to baking your own breads and making your own pastas.
Just a few basic items made from wheat, include but are not limited to;
Many, many other products that are made with wheat can be found at this link, for those needing to visualize just how many different foods are being affected.
How about coffee cake? Are you willing to pay $15 or more from one loaf of tasty coffee cake?
Our NY Farmer's Market shopper shows us that some are paying that price already.
With the Bloomberg warning that even the hard red wheat berries needed to mill your own grain may become yet another shortage, preppers have another item to add to their preparations.
Of course, many Americans, having spent their whole lives just running to the store for bread or pasta, there will be a learning curve involved, which is why we always recommend books, paperback or hardcover preferably....just in case one day they need the information without the ability to just turn your Kindle, or other devices on.
We're sticking with this specific group of prepping supplies, because breads and pastas are the topic of this particular article, and while we have recommended learning to make your own breads and pastas before, because we, and others in the Independent Media, knew the problem would get worse, not better, some were still in the "wait and see" mode.
We waited, we saw, and now even the MSM is acknowledging the severity of the issue, meaning it is far worse than most realized.
Many of us are prepared for the possibility of prolonged outages, or to survive without grocery stores, but with the list of consumables becoming too expensive and/or seeing shortages, growing each week, we are preparing to add more to the list of preparations we keep a stock of at home.
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